ALVAU MAGAZINE · The property guide
Luxury Property in London: Apartments, Houses and Three Price Tiers Across Seven Prestigious Neighbourhoods
London, England, United Kingdom, offers several different versions of luxury. A serviced lateral apartment beside a park, a white-stucco townhouse and a detached house in a mature garden solve different problems. This guide separates apartments from whole houses in Mayfair, Belgravia, Knightsbridge, Kensington, Chelsea, St John’s Wood and Hampstead, then places each within three local purchase-budget tiers.
Research checked on 16 October 2026. The GBP ranges are indicative editorial search budgets, inferred from the linked public listings and their published characteristics. They are neither official market categories nor valuations, medians or completed-sale evidence. Prices and availability can change. A small, deliberately selected sample cannot describe an entire neighbourhood.
The evidence comprises 86 advertised examples, screened for location, duplicate records, multi-unit packages and non-residential conversion projects. No completed sale is asserted. Mayfair houses have four retained examples and St John’s Wood houses five: their thresholds are especially provisional. Under offer does not confirm a final sale price.
Seven neighbourhoods, three local tiers
These are seven selected markets, not seven boroughs or a price ranking. City of London is not the whole capital. The boundaries below define the admitted samples; council conservation maps provide context, not universal estate-agency boundaries. Each example is allocated once.
Luxury marks the selected local entry budget; Prime Luxury a higher budget and specification; Ultra Luxury / Trophy the exceptional upper sample. These editorial thresholds reflect scale, condition, setting and services, not equal numerical divisions. Price alone cannot establish architectural quality.
Prices are purchase budgets in GBP / £; m means million. The < sign excludes the upper boundary, which belongs to the next tier. + does not guarantee further supply. Advertised areas are converted at 1 sq ft = 0.09290304 m²; the measurement standard is not established. Gardens, terraces and plots are excluded from internal area.
Luxury Apartments & Penthouses
A lateral apartment concentrates accommodation mainly on one level. A maisonette can have its own entrance and several floors while remaining a flat. A mansion block contains flats, not one private mansion. Check floor level, lift access, daylight, noise and lease terms. Concierge services and genuine residential branding belong to a specific building, not its ownership title.
| Neighbourhood | Luxury (GBP) | Prime Luxury (GBP) | Ultra Luxury / Trophy (GBP) | Market and tenure note |
|---|---|---|---|---|
| Mayfair | GBP 2m–<5m | GBP 5m–<15m | GBP 15m+ | Finite leases and building services explain important price differences. |
| Belgravia | GBP 2m–<5m | GBP 5m–<10m | GBP 10m+ | Period-square flats and modern Chelsea Barracks residences differ. |
| Knightsbridge | GBP 1.25m–<4m | GBP 4m–<10m | GBP 10m+ | Services, parking and annual charges vary substantially by building. |
| Kensington | GBP 1m–<3m | GBP 3m–<8m | GBP 8m+ | W8 conversions and serviced schemes require separate cost checks. |
| Chelsea | GBP 1m–<3m | GBP 3m–<6m | GBP 6m+ | A river outlook and a communal garden are different benefits. |
| St John’s Wood | GBP 1.5m–<3m | GBP 3m–<6m | GBP 6m+ | Lease length matters even for large or recently fitted apartments. |
| Hampstead | GBP 1m–<1.5m | GBP 1.5m–<2.5m | GBP 2.5m+ | Period conversions and purpose-built residences are not interchangeable. |
Mayfair
Mayfair is bounded here by Oxford Street, Regent Street, Piccadilly and Park Lane. Grosvenor Square and Mount Street provide local context; Marylebone and St James’s are excluded. Period flats and serviced contemporary residences create a wide budget spread.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 2m–<5m | Period flats and smaller modern apartments feature here. Clarges Street and Green Street show why room count, layout and lease length must accompany the address. | Clarges Street, Mayfair, London, W1J 7EG GBP 2,950,000 Guide price Listed for sale | Leasehold | Savills · GBMYRSCLI240157 |
| Prime Luxury | GBP 5m–<15m | Park Street provides a larger four-bedroom lateral apartment with lift and porter in a period block. Include its remaining lease and running costs in the comparison. | Park Street, London, W1K 7HN GBP 6,500,000 Guide price Listed for sale | Leasehold | Savills · GBMYRSMAS250073 |
| Ultra Luxury / Trophy | GBP 15m+ | 60 Curzon and Clarges Mayfair illustrate large serviced residences. The highest example is a specific four-bedroom Ashburton Place apartment; its area and charge period remain unconfirmed. | Ashburton Place, Mayfair, W1J GBP 35,000,000 Asking price Listed for sale | Leasehold | Wetherell · WETHERELL21136194 |
Highest verified example in this sample: Ashburton Place, Mayfair, W1J · GBP 35,000,000 · Asking price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 8.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Clarges Street, Mayfair, London, W1J 7EG Apartment Bedrooms advertised: 3 Advertised area: 1,794 sq ft / 166.67 m² | GBP 2,950,000 Guide price Listed for sale | Leasehold Published lease remaining: 81 years Published lease expiry: 2107-12-15 Service charge, annually: GBP 21,600 Ground rent, annually: GBP 24 | Savills · GBMYRSCLI240157 |
| Park Street, London, W1K 7HN Apartment Bedrooms advertised: 4 Advertised area: 2,868 sq ft / 266.45 m² | GBP 6,500,000 Guide price Listed for sale | Leasehold Published lease remaining: 102 years Published lease expiry: 2128-12-21 Service charge, annually: GBP 22,452 Ground rent, annually: Not disclosed | Savills · GBMYRSMAS250073 |
| Ashburton Place, Mayfair, W1J Apartment Bedrooms advertised: 4 Advertised area: Not disclosed | GBP 35,000,000 Asking price Listed for sale | Leasehold Published lease remaining: 990 years Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Wetherell · WETHERELL21136194 |
Additional public price references: Chesterfield Gardens, London, W1K 1HA GBP 3,850,000 (Guide price, Listed for sale) · Green Street, London, W1K 6RF GBP 4,500,000 (Guide price, Listed for sale) · Upper Grosvenor Street, London, W1K 2NW GBP 4,950,000 (Guide price, Listed for sale) · Ashburton Place, London, W1J 8AS GBP 22,500,000 (Guide price, Listed for sale) · 60 Curzon, 60 Curzon Street, Mayfair, London, W1J 8PG GBP 24,950,000 (Guide price, Listed for sale)
WETHERELL21136194: The agency publishes a service-charge figure of GBP 74,716 without a stated period in the verified text; do not treat it as a confirmed annual cost. Floor area was not disclosed in that text.
Belgravia
Belgravia centres here on Eaton Square, Motcomb Street, Chapel Street and established residential streets, including Chelsea Barracks as a stated southwestern extension. Pimlico and Victoria are excluded. Period conversions and serviced modern apartments require separate comparisons.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 2m–<5m | Motcomb Street and Eaton Square provide smaller refurbished and larger period-flat comparisons. A square-facing view does not establish a right to use the garden. | Motcomb Street, Belgravia, SW1X GBP 2,275,000 Asking price Listed for sale | Leasehold | Beauchamp Estates · LOB820748 |
| Prime Luxury | GBP 5m–<10m | Eaton Square penthouses and Whistler Square offer different combinations of terrace, layout and services. Check leases and charges; a modern building does not guarantee lower costs. | Eaton Square, London, SW1W 9DH GBP 5,500,000 Guide price Listed for sale | Leasehold | Savills · GBSSHSSLH210016 |
| Ultra Luxury / Trophy | GBP 10m+ | The upper Eaton Square duplex has substantial reception accommodation but two advertised bedrooms. Its conflicting area figures need reconciliation; bedroom count alone does not explain price. | Eaton Square, London, SW1W 9DE GBP 15,950,000 Asking price Listed for sale | Leasehold | Savills · GBSSHSSLH250002 |
Highest verified example in this sample: Eaton Square, London, SW1W 9DE · GBP 15,950,000 · Asking price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Motcomb Street, Belgravia, SW1X Apartment Bedrooms advertised: 2 Advertised area: 880 sq ft / 81.75 m² | GBP 2,275,000 Asking price Listed for sale | Leasehold Published lease remaining: 125 years Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Beauchamp Estates · LOB820748 |
| Eaton Square, London, SW1W 9DH Penthouse Bedrooms advertised: 3 Advertised area: 1,603 sq ft / 148.92 m² | GBP 5,500,000 Guide price Listed for sale | Leasehold Published lease expiry: 2163-12-24 Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Savills · GBSSHSSLH210016 |
| Eaton Square, London, SW1W 9DE Apartment Bedrooms advertised: 2 Advertised area: 2,817 sq ft / 261.71 m² | GBP 15,950,000 Asking price Listed for sale | Leasehold Published lease remaining: 146 years Published lease expiry: 2173-03-20 Service charge, annually: GBP 44,789 Ground rent, annually: Not disclosed | Savills · GBSSHSSLH250002 |
Additional public price references: Eaton Square, London, SW1W 9AS GBP 3,250,000 (Guide price, Listed for sale) · Whistler Square, London, SW1W 8BW GBP 6,150,000 (Guide price, Listed for sale) · Eaton Square, London, SW1W 9AW GBP 7,500,000 (Guide price, Listed for sale)
LOB820748: The agency displays annual service charge and ground rent as GBP 0. Those figures require confirmation and are not evidence that ownership is cost-free.
GBSSHSSLH210016: The same particulars give approximately 142 and 137 years remaining. The advertised expiry date is retained; the inconsistent remaining-term figure is not treated as verified.
GBSSHSSLH250002: The header gives 2,817 sq ft (261.71 m²), while a feature line gives 2,864 sq ft (266.07 m²). The header figure is reproduced; confirm the measured area.
Knightsbridge
Knightsbridge includes the Harrods-side streets, Lancelot Place, relevant Knightsbridge road addresses and Cadogan Square. Cadogan Gardens belongs to Chelsea and Motcomb Street to Belgravia in this study, preventing duplicate allocation across fluid labels.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 1.25m–<4m | Sloane Street and South Lodge illustrate traditional portered flats below the costliest serviced residences. Verify floor, lift and lease; hotel amenities are not implied. | Sloane Street, Knightsbridge, SW1X GBP 1,495,000 Asking price Listed for sale | Leasehold | Beauchamp Estates · LOB821206 |
| Prime Luxury | GBP 4m–<10m | Cadogan Square, Lancelot Place and a specific Knightsbridge Gate apartment offer larger period or modern accommodation. Their layouts, parking and service costs resist a single price-per-area comparison. | Cadogan Square, London, SW1X 0JW GBP 6,990,000 Guide price Listed for sale | Share of freehold | Savills · GBSSHSKNH230198 |
| Ultra Luxury / Trophy | GBP 10m+ | One Hyde Park illustrates a park-facing serviced apartment with stated parking. Shared freehold does not remove its service charge or ground rent; the price remains a guide. | Knightsbridge, Knightsbridge, London, SW1X 7LJ GBP 32,500,000 Guide price Listed for sale | Share of freehold | Savills · GBSSHSSLH250191 |
Highest verified example in this sample: Knightsbridge, Knightsbridge, London, SW1X 7LJ · GBP 32,500,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Sloane Street, Knightsbridge, SW1X Apartment Bedrooms advertised: 2 Advertised area: 887 sq ft / 82.40 m² | GBP 1,495,000 Asking price Listed for sale | Leasehold Published lease remaining: 975 years Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Beauchamp Estates · LOB821206 |
| Cadogan Square, London, SW1X 0JW Apartment Bedrooms advertised: 4 Advertised area: 3,692 sq ft / 343.00 m² | GBP 6,990,000 Guide price Listed for sale | Share of freehold Published lease remaining: 982 years Published lease expiry: 3009-03-24 Service charge, annually: GBP 24,925 Ground rent, annually: Not disclosed | Savills · GBSSHSKNH230198 |
| Knightsbridge, Knightsbridge, London, SW1X 7LJ Apartment Bedrooms advertised: 4 Advertised area: 4,400 sq ft / 408.77 m² | GBP 32,500,000 Guide price Listed for sale | Share of freehold Published lease remaining: 979 years Published lease expiry: 3005-11-27 Service charge, annually: GBP 129,000 Ground rent, annually: GBP 5,000 | Savills · GBSSHSSLH250191 |
Additional public price references: South Lodge, 245 Knightsbridge, London, SW7 1DG GBP 2,800,000 (Guide price, Listed for sale) · Lancelot Place, London, SW7 1DR GBP 8,500,000 (Guide price, Listed for sale) · Knightsbridge Gate, Apartment 3, 55 Knightsbridge, London, SW1X 7BF GBP 9,950,000 (Guide price, Listed for sale)
LOB821206: The agency displays annual service charge and ground rent as GBP 0. Those figures require confirmation and are not evidence that ownership is cost-free.
GBLHRDLAD240302: The agency additionally quotes a service charge of GBP 15 per sq ft excluding building insurance, but the verified line does not specify the charge period; it is not annualised here.
Kensington
Kensington means the W8 core around High Street, Hornton Street, Allen Street and the Phillimore area, extending to Hyde Park Gate and Palace Green. The wider borough, Bayswater, Notting Hill and unrelated South Kensington addresses are excluded.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 1m–<3m | Hornton Street offers an upper maisonette with two advertised bedrooms and a roof terrace. Investigate its internal stairs, building access and legal terrace rights. | Hornton Street, London, W8 7NP GBP 1,150,000 Guide price Listed for sale | Share of freehold | Savills · GBKEHSKEH260068 |
| Prime Luxury | GBP 3m–<8m | Wynnstay Gardens, Abingdon Gardens, Cope House and Hollandgreen Place compare traditional and contemporary accommodation. Similar floor areas can carry very different services and annual charges. | Wynnstay Gardens, Allen Street, London, W8 6UU GBP 3,000,000 Guide price Under offer | Share of freehold | Savills · GBKEHSKEH260056 |
| Ultra Luxury / Trophy | GBP 8m+ | Academy Gardens and a specific One Palace Green apartment illustrate exceptional scale or setting. Confirm staged-payment and completion status; reservation fees are not the purchase price. | One Palace Green, 1 Palace Green, Kensington, London, W8 4QA GBP 23,500,000 Guide price Listed for sale | Leasehold | Savills · GBLHRDLAD261047 |
Highest verified example in this sample: One Palace Green, 1 Palace Green, Kensington, London, W8 4QA · GBP 23,500,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 7.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Hornton Street, London, W8 7NP Maisonette Bedrooms advertised: 2 Advertised area: 836 sq ft / 77.67 m² | GBP 1,150,000 Guide price Listed for sale | Share of freehold Published lease remaining: 955 years Published lease expiry: 2981-12-31 Service charge, annually: GBP 5,000 Ground rent, annually: GBP 175 | Savills · GBKEHSKEH260068 |
| Wynnstay Gardens, Allen Street, London, W8 6UU Apartment Bedrooms advertised: 3 Advertised area: 1,888 sq ft / 175.40 m² | GBP 3,000,000 Guide price Under offer | Share of freehold Published lease remaining: 958 years Published lease expiry: 2985-09-28 Service charge, annually: GBP 10,500 Ground rent, annually: GBP 100 | Savills · GBKEHSKEH260056 |
| One Palace Green, 1 Palace Green, Kensington, London, W8 4QA Apartment Bedrooms advertised: 3 Advertised area: 3,329 sq ft / 309.27 m² | GBP 23,500,000 Guide price Listed for sale | Leasehold Published lease remaining: 139 years Published lease expiry: 2166-09-29 Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Savills · GBLHRDLAD261047 |
Additional public price references: Abingdon Gardens, 40 Abingdon Villas, London, W8 6BU GBP 3,900,000 (Guide price, Newly listed) · Cope House, Earls Court Road, London, W8 6AA GBP 3,950,000 (Asking price, Listed for sale) · Hollandgreen Place, London, W8 6AX GBP 5,450,000 (Guide price, Listed for sale) · Academy Gardens, Duchess Of Bedford's Walk, London, W8 7QQ GBP 9,950,000 (Guide price, Under offer)
GBLHRDLAD261047: This is a specific apartment, not an embassy or a price for the whole development. Reservation and staged-payment terms are published; confirm construction, completion and possession status. The GBP 50,000 reservation payment is not the purchase price.
Chelsea
Chelsea includes King’s Road’s residential surroundings, Cadogan Gardens, Draycott Avenue, the Royal Hospital area and Cheyne Walk. Chelsea Barracks is allocated to Belgravia and Cadogan Square to Knightsbridge. A development name alone is insufficient.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 1m–<3m | Cadogan Gardens offers a smaller period flat and a larger family apartment below the next threshold. Bedroom counts and lease arrangements differ, so compare the actual properties. | Cadogan Gardens, London, SW3 2RA GBP 1,175,000 Guide price Listed for sale | Share of freehold | Savills · GBSSHSSLH260177 |
| Prime Luxury | GBP 3m–<6m | Cheyne Walk provides a larger riverside apartment comparison. Confirm its published outlook, street setting and lease; a river view does not imply a mooring or garden. | Cheyne Walk, London, SW3 5LS GBP 3,950,000 Guide price Listed for sale | Leasehold | Savills · GBLSRSCES250112 |
| Ultra Luxury / Trophy | GBP 6m+ | Draycott Avenue and Burton Court form the upper group. Their scale and published costs vary: neither a high price nor share of freehold promises low service charges. | Burton Court, Franklins Row, London, SW3 4TA GBP 8,900,000 Guide price Listed for sale | Leasehold | Savills · GBSSHSSLH250111 |
Highest verified example in this sample: Burton Court, Franklins Row, London, SW3 4TA · GBP 8,900,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Cadogan Gardens, London, SW3 2RA Apartment Bedrooms advertised: 1 Advertised area: 706 sq ft / 65.59 m² | GBP 1,175,000 Guide price Listed for sale | Share of freehold Published lease remaining: 991 years Published lease expiry: 3018-03-22 Service charge, annually: GBP 2,600 Ground rent, annually: Not disclosed | Savills · GBSSHSSLH260177 |
| Cheyne Walk, London, SW3 5LS Apartment Bedrooms advertised: 4 Advertised area: 2,379 sq ft / 221.02 m² | GBP 3,950,000 Guide price Listed for sale | Leasehold Published lease remaining: 941 years Published lease expiry: 2968-09-29 Service charge, annually: GBP 15,000 Ground rent, annually: GBP 10 | Savills · GBLSRSCES250112 |
| Burton Court, Franklins Row, London, SW3 4TA Apartment Bedrooms advertised: 4 Advertised area: 3,476 sq ft / 322.93 m² | GBP 8,900,000 Guide price Listed for sale | Leasehold Published lease remaining: 950 years Published lease expiry: 2977-06-24 Service charge, annually: GBP 40,971 Ground rent, annually: Not disclosed | Savills · GBSSHSSLH250111 |
Additional public price references: Cadogan Gardens, London, SW3 2RB GBP 2,950,000 (Guide price, Listed for sale) · Draycott Avenue, London, SW3 3BX GBP 6,500,000 (Guide price, Listed for sale) · Draycott Avenue, The Draycott, London, SW3 3AA GBP 7,500,000 (Guide price, Listed for sale)
St John’s Wood
St John’s Wood includes the admitted NW8 streets around Hamilton Terrace, Hall Gate, Acacia Place and relevant western or northwestern park edges. Regent’s Park’s eastern terraces, Primrose Hill, Maida Vale and Little Venice are excluded.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 1.5m–<3m | North Gate on Prince Albert Road offers a substantial portered mansion flat. Generous lateral space does not imply a pool, hotel service or thousand-year lease. | Prince Albert Road, St John's Wood, London, NW8 7EH GBP 2,530,000 Guide price Newly listed | Leasehold | Savills · GBSJRSSTS260155 |
| Prime Luxury | GBP 3m–<6m | Park Road compares a serviced contemporary building with Hamilton Terrace’s period garden apartment. Check the distinct lease terms and charges alongside internal accommodation and garden rights. | Park Road, London, NW8 7EA GBP 3,950,000 Guide price Listed for sale | Leasehold | Savills · GBSJRSSTS250088 |
| Ultra Luxury / Trophy | GBP 6m+ | The Pavilion penthouse and larger Hamilton Terrace apartments form the upper group. Pavilion is offers in excess of; the highest Hamilton Terrace figure is a guide. | Hamilton Terrace, St John's Wood, London, NW8 9UL GBP 8,950,000 Guide price Listed for sale | Leasehold | Savills · GBSJRSSTS250132 |
Highest verified example in this sample: Hamilton Terrace, St John's Wood, London, NW8 9UL · GBP 8,950,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Prince Albert Road, St John's Wood, London, NW8 7EH Apartment Bedrooms advertised: 4 Advertised area: 2,754 sq ft / 255.85 m² | GBP 2,530,000 Guide price Newly listed | Leasehold Published lease remaining: 190 years Published lease expiry: 2217-04-01 Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Savills · GBSJRSSTS260155 |
| Park Road, London, NW8 7EA Apartment Bedrooms advertised: 4 Advertised area: 2,666 sq ft / 247.68 m² | GBP 3,950,000 Guide price Listed for sale | Leasehold Published lease remaining: 984 years Published lease expiry: 3011-01-01 Service charge, annually: GBP 39,000 Ground rent, annually: Not disclosed | Savills · GBSJRSSTS250088 |
| Hamilton Terrace, St John's Wood, London, NW8 9UL Apartment Bedrooms advertised: 3 Advertised area: 2,610 sq ft / 242.48 m² | GBP 8,950,000 Guide price Listed for sale | Leasehold Published lease remaining: 997 years Published lease expiry: 3024-08-29 Service charge, annually: GBP 26,904 Ground rent, annually: Not disclosed | Savills · GBSJRSSTS250132 |
Additional public price references: Hamilton Terrace, St John's Wood, London, NW8 9UT GBP 4,295,000 (Guide price, Newly listed) · Pavilion Apartments, 34 St. John's Wood Road, London, NW8 7HF GBP 6,695,000 (Offers in excess of, Listed for sale) · Hamilton Terrace, St John's Wood, London, NW8 9UL GBP 6,950,000 (Guide price, Listed for sale)
Hampstead
Hampstead includes the Village, Frognal, Fitzjohns Avenue and admitted Redington, Kidderpore and Platts Lane addresses east of Finchley Road. Garden Suburb, Highgate, The Bishops Avenue, N2, Belsize Park and South Hampstead are excluded.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 1m–<1.5m | Fitzjohns Avenue’s conversion and the Kidderpore Avenue flat establish the lower range. Inspect condition, parking rights and shared facilities; greenery alone establishes none of them. | Fitzjohns Avenue, London, NW3 6NP GBP 1,125,000 Guide price Listed for sale | Share of freehold | Savills · GBHAHSHAH260215 |
| Prime Luxury | GBP 1.5m–<2.5m | Ellerdale Road, Denning Road and Chesterford Gardens compare duplex layouts, gardens and private entrances. A garden apartment remains a flat when only part of the building is sold. | Ellerdale Road, London, NW3 6BB GBP 1,500,000 Guide price Newly listed | Share of freehold | Savills · GBHAHSHAH250166 |
| Ultra Luxury / Trophy | GBP 2.5m+ | Lower Terrace provides a larger purpose-built apartment with stated amenities. This small sample’s upper band is not equivalent to central London’s much higher serviced-residence thresholds. | Lower Terrace, London, NW3 6RF GBP 2,890,000 Guide price Listed for sale | Share of freehold | Savills · GBHAHSHAH250199 |
Highest verified example in this sample: Lower Terrace, London, NW3 6RF · GBP 2,890,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Fitzjohns Avenue, London, NW3 6NP Apartment Bedrooms advertised: 2 Advertised area: 869 sq ft / 80.73 m² | GBP 1,125,000 Guide price Listed for sale | Share of freehold Published lease remaining: 938 years Published lease expiry: 2965-09-04 Service charge, annually: GBP 7,000 Ground rent, annually: Not disclosed | Savills · GBHAHSHAH260215 |
| Ellerdale Road, London, NW3 6BB Apartment Bedrooms advertised: 3 Advertised area: 1,462 sq ft / 135.82 m² | GBP 1,500,000 Guide price Newly listed | Share of freehold Published lease remaining: 960 years Published lease expiry: 2987-03-25 Service charge, annually: GBP 4,378 Ground rent, annually: Not disclosed | Savills · GBHAHSHAH250166 |
| Lower Terrace, London, NW3 6RF Apartment Bedrooms advertised: 3 Advertised area: 2,524 sq ft / 234.49 m² | GBP 2,890,000 Guide price Listed for sale | Share of freehold Published lease remaining: 962 years Published lease expiry: 2989-06-24 Service charge, annually: GBP 32,000 Ground rent, annually: Not disclosed | Savills · GBHAHSHAH250199 |
Additional public price references: Kidderpore Avenue, London, NW3 7SJ GBP 1,175,000 (Guide price, Under offer) · Denning Road, London, NW3 1ST GBP 1,550,000 (Guide price, Under offer) · Chesterford Gardens, London, NW3 7DE GBP 1,850,000 (Guide price, Newly listed)
Luxury Houses, Townhouses & Mansions
These are whole residential houses. Townhouses can be terraced; mews houses have a different urban scale. Semi-detached and detached describe attachment, not tenure. A terraced house can qualify as trophy property. Inspect stairs, lower-ground rooms, maintenance access and the balance of reception and bedroom space, not just total area.
| Neighbourhood | Luxury (GBP) | Prime Luxury (GBP) | Ultra Luxury / Trophy (GBP) | Market and tenure note |
|---|---|---|---|---|
| Mayfair | GBP 7m–<8.5m | GBP 8.5m–<14m | GBP 14m+ | Four retained examples; renovation and under-offer status matter. |
| Belgravia | GBP 2.5m–<7m | GBP 7m–<20m | GBP 20m+ | Leasehold mews and freehold townhouses are separate comparisons. |
| Knightsbridge | GBP 5m–<8m | GBP 8m–<15m | GBP 15m+ | Terraced houses dominate; some upper examples are under offer. |
| Kensington | GBP 2.5m–<6m | GBP 6m–<15m | GBP 15m+ | Compare whole-house condition, floor layout and garden rights. |
| Chelsea | GBP 2.5m–<6m | GBP 6m–<12m | GBP 12m+ | Whole freehold houses vary in width, stairs and outside space. |
| St John’s Wood | GBP 3m–<6m | GBP 6m–<10m | GBP 10m+ | Five retained examples; the upper boundary is provisional. |
| Hampstead | GBP 2m–<5m | GBP 5m–<12m | GBP 12m+ | Attachment, heritage and title vary, including share of freehold. |
Mayfair
Whole houses form a narrower public sample than flats. It includes compact townhouses, mews accommodation and a much larger residence. Commercial buildings awaiting residential conversion are excluded.
Only four advertised house examples passed this research selection, including two under offer. The tier boundaries are provisional. Commercial buildings at Piccadilly and Upper Brook Street awaiting residential conversion were excluded; they are not ready residential houses.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 7m–<8.5m | Binney Street offers a compact whole townhouse with an advertised garage. The separate Charles Street example needs renovation, so purchase price and ready-to-occupy cost differ. | Binney Street, Mayfair, London, W1K 5BD GBP 7,495,000 Guide price Listed for sale | Freehold | Savills · GBMYRSMAS240138 |
| Prime Luxury | GBP 8.5m–<14m | Hays Mews illustrates a larger refurbished four-bedroom mews house with a private terrace. Its four-floor layout offers a different living pattern from a lateral flat. | Hays Mews, London, W1J 5PU GBP 8,750,000 Guide price Listed for sale | Freehold | Savills · GBMYRSMAS260041 |
| Ultra Luxury / Trophy | GBP 14m+ | The larger Charles Street townhouse includes integrated mews accommodation, a lift and garages. It is under offer; its asking figure is not a completed-sale price. | Charles Street, Mayfair, W1J GBP 14,950,000 Asking price Under offer | Freehold | Beauchamp Estates · LOB396394 |
Highest verified example in this sample: Charles Street, Mayfair, W1J · GBP 14,950,000 · Asking price
Under offer · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 4.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Binney Street, Mayfair, London, W1K 5BD Townhouse Bedrooms advertised: 3 Advertised area: 2,328 sq ft / 216.28 m² | GBP 7,495,000 Guide price Listed for sale | Freehold | Savills · GBMYRSMAS240138 |
| Hays Mews, London, W1J 5PU Mews house Bedrooms advertised: 4 Advertised area: 3,697 sq ft / 343.46 m² | GBP 8,750,000 Guide price Listed for sale | Freehold | Savills · GBMYRSMAS260041 |
| Charles Street, Mayfair, W1J Townhouse Bedrooms advertised: 6 Advertised area: 7,488 sq ft / 695.66 m² | GBP 14,950,000 Asking price Under offer | Freehold | Beauchamp Estates · LOB396394 |
Additional public price references: Charles Street, London, W1J 5DT GBP 8,250,000 (Guide price, Under offer)
Belgravia
Belgravia houses often distribute reception, bedroom and service spaces over several floors. Mews houses offer a different scale. Gardens, lifts and ancillary accommodation belong only to the individual particulars.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 2.5m–<7m | St Michael’s Mews, Eaton Mews North and Chapel Street establish the lower band. The leasehold St Michael’s house has annual charges: whole houses can retain management costs. | St. Michael's Mews, Belgravia, London, SW1W 8JZ GBP 2,895,000 Guide price Listed for sale | Leasehold | Savills · GBSSHSSLH260108 |
| Prime Luxury | GBP 7m–<20m | Chester Square and Lygon Place offer larger family and entertaining accommodation. Inspect stairs, lifts and the relationship of principal rooms to outside space, beyond the stucco facade. | Chester Square, London, SW1W 9HH GBP 15,500,000 Guide price Listed for sale | Freehold | Savills · GBSSHSKNH200128 |
| Ultra Luxury / Trophy | GBP 20m+ | Wilton Crescent and Eaton Place supply the exceptional upper examples. Their larger accommodation and specified amenities support this tier; the highest example is a whole freehold house. | Eaton Place, London, SW1X 8LN GBP 37,950,000 Guide price Listed for sale | Freehold | Savills · GBSSHSSLH250050 |
Highest verified example in this sample: Eaton Place, London, SW1X 8LN · GBP 37,950,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 7.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| St. Michael's Mews, Belgravia, London, SW1W 8JZ Mews house Bedrooms advertised: 3 Advertised area: 1,961 sq ft / 182.18 m² | GBP 2,895,000 Guide price Listed for sale | Leasehold Published lease remaining: 972 years Published lease expiry: 2999-01-24 Service charge, annually: GBP 11,000 Ground rent, annually: Not disclosed | Savills · GBSSHSSLH260108 |
| Chester Square, London, SW1W 9HH Townhouse Bedrooms advertised: 4 Advertised area: 5,173 sq ft / 480.59 m² | GBP 15,500,000 Guide price Listed for sale | Freehold | Savills · GBSSHSKNH200128 |
| Eaton Place, London, SW1X 8LN Townhouse Bedrooms advertised: 6 Advertised area: 11,341 sq ft / 1,053.61 m² | GBP 37,950,000 Guide price Listed for sale | Freehold | Savills · GBSSHSSLH250050 |
Additional public price references: Eaton Mews North, London, SW1X 8AS GBP 4,950,000 (Guide price, Under offer) · Chapel Street, Belgravia, London, SW1X 7BY GBP 5,250,000 (Guide price, Newly listed) · Lygon Place, London, SW1W 0JR GBP 19,500,000 (Guide price, Listed for sale) · Wilton Crescent, London, SW1X 8SA GBP 24,950,000 (Guide price, Listed for sale)
Knightsbridge
The admitted house streets include Trevor Street, Walton Place, Ovington Square, Ennismore Gardens and Egerton Crescent. These are dense urban settings; reception volume or terraces can matter more than a driveway.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 5m–<8m | Ovington Square and Trevor Street illustrate substantial period townhouses. Ennismore Gardens supplies a refurbished comparison, but its inconsistent measurements need confirmation. | Ovington Square, Knightsbridge, SW3 GBP 6,950,000 Asking price Listed for sale | Freehold | Beauchamp Estates · LOB763169 |
| Prime Luxury | GBP 8m–<15m | Walton Place and the smaller Egerton Crescent house combine formal rooms with specified outdoor space. Gardens, terraces and garages are separate benefits to verify. | Walton Place, London, SW3 1RH GBP 8,500,000 Guide price Listed for sale | Freehold | Savills · GBSSHSSLH220223 |
| Ultra Luxury / Trophy | GBP 15m+ | The larger Egerton Crescent house has garden and leisure features in its particulars. It is under offer, so the guide price is neither an achieved price nor guaranteed availability. | Egerton Crescent, London, SW3 2EB GBP 15,000,000 Guide price Under offer | Freehold | Savills · GBSSHSKNH250034 |
Highest verified example in this sample: Egerton Crescent, London, SW3 2EB · GBP 15,000,000 · Guide price
Under offer · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Ovington Square, Knightsbridge, SW3 Townhouse Bedrooms advertised: 5 Advertised area: 4,400 sq ft / 408.77 m² | GBP 6,950,000 Asking price Listed for sale | Freehold | Beauchamp Estates · LOB763169 |
| Walton Place, London, SW3 1RH Townhouse Bedrooms advertised: 4 Advertised area: 3,067 sq ft / 284.93 m² | GBP 8,500,000 Guide price Listed for sale | Freehold | Savills · GBSSHSSLH220223 |
| Egerton Crescent, London, SW3 2EB Townhouse Bedrooms advertised: 5 Advertised area: 4,790 sq ft / 445.01 m² | GBP 15,000,000 Guide price Under offer | Freehold | Savills · GBSSHSKNH250034 |
Additional public price references: Trevor Street, London, SW7 1DX GBP 7,750,000 (Guide price, Listed for sale) · Ennismore Gardens, Knightsbridge, SW7 GBP 7,750,000 (Asking price, Listed for sale) · Egerton Crescent, London, SW3 2ED GBP 9,250,000 (Guide price, Under offer)
LOB775469: The agency header gives 4,144 sq ft (384.99 m²); its body gives 4,057 sq ft (376.91 m²). The table uses the header for identification only; reconcile the measurement before comparing area-based value.
Kensington
Kensington’s sample runs from smaller terraces around Hillgate and Pembroke Gardens to larger park-side addresses. Width, stairs and usable layout matter. Hyde Park Gate is an exceptional comparison, not every street’s benchmark.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 2.5m–<6m | Hillgate Place, Pembroke Gardens and Launceston Place illustrate smaller whole houses. The budget guarantees neither a lift or garage nor a newly refurbished interior. | Hillgate Place, London, W8 7SL GBP 2,850,000 Guide price Listed for sale | Freehold | Savills · GBKEHSKEH210250 |
| Prime Luxury | GBP 6m–<15m | Holland Street and Phillimore Terrace provide larger-budget comparisons. Inspect reception proportions, bedroom access and confirmed outdoor space; additional floors do not automatically improve family use. | Holland Street, London, W8 4LT GBP 7,950,000 Guide price Listed for sale | Freehold | Savills · GBKEHSKEH250234 |
| Ultra Luxury / Trophy | GBP 15m+ | Hyde Park Gate supplies the upper freehold-house example with substantial accommodation and specified amenities. Its exceptional setting should not reprice smaller houses elsewhere. | Hyde Park Gate, London, SW7 5DG GBP 23,000,000 Guide price Listed for sale | Freehold | Savills · GBSSHSSLH240018 |
Highest verified example in this sample: Hyde Park Gate, London, SW7 5DG · GBP 23,000,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Hillgate Place, London, W8 7SL Townhouse Bedrooms advertised: 3 Advertised area: 1,427 sq ft / 132.57 m² | GBP 2,850,000 Guide price Listed for sale | Freehold | Savills · GBKEHSKEH210250 |
| Holland Street, London, W8 4LT Townhouse Bedrooms advertised: 4 Advertised area: 3,039 sq ft / 282.33 m² | GBP 7,950,000 Guide price Listed for sale | Freehold | Savills · GBKEHSKEH250234 |
| Hyde Park Gate, London, SW7 5DG Townhouse Bedrooms advertised: 7 Advertised area: 7,149 sq ft / 664.16 m² | GBP 23,000,000 Guide price Listed for sale | Freehold | Savills · GBSSHSSLH240018 |
Additional public price references: Pembroke Gardens, London, W8 6HS GBP 3,250,000 (Guide price, Newly listed) · Launceston Place, London, W8 5RN GBP 5,250,000 (Guide price, Under offer) · Phillimore Terrace, Allen Street, London, W8 6BJ GBP 8,750,000 (Guide price, Listed for sale)
Chelsea
Chelsea houses vary from compact townhouses to a converted courthouse and larger garden homes. Cheyne Walk has a specific riverside street setting. Noise, outlook and garden orientation require address-level inspection.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 2.5m–<6m | Flood Street, Cadogan Street and Paultons Square illustrate lower-band family townhouses. Compare width, reception floors and lower-ground rooms; check the actual outside space. | Flood Street, Chelsea, London, SW3 5TD GBP 3,150,000 Guide price Listed for sale | Freehold | Savills · GBLSRSCES230100 |
| Prime Luxury | GBP 6m–<12m | Justice Walk, Chelsea Park Gardens and The Vale provide distinctive larger homes. Converted heritage buildings and lower-built layouts offer alternatives, with condition and alteration constraints still relevant. | Justice Walk, London, SW3 5DE GBP 8,750,000 Guide price Listed for sale | Freehold | Savills · GBLSRSKNH260074 |
| Ultra Luxury / Trophy | GBP 12m+ | The Cheyne Walk house is the highest retained advertisement, with a stated garden and river outlook. It guarantees neither quietness nor private Thames frontage. | Cheyne Walk, London, SW3 5LP GBP 14,500,000 Guide price Listed for sale | Freehold | Savills · GBSSHSCES220119 |
Highest verified example in this sample: Cheyne Walk, London, SW3 5LP · GBP 14,500,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 7.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Flood Street, Chelsea, London, SW3 5TD Townhouse Bedrooms advertised: 4 Advertised area: 2,454 sq ft / 227.98 m² | GBP 3,150,000 Guide price Listed for sale | Freehold | Savills · GBLSRSCES230100 |
| Justice Walk, London, SW3 5DE Converted whole house Bedrooms advertised: 4 Advertised area: 5,270 sq ft / 489.60 m² | GBP 8,750,000 Guide price Listed for sale | Freehold | Savills · GBLSRSKNH260074 |
| Cheyne Walk, London, SW3 5LP Townhouse Bedrooms advertised: 5 Advertised area: 5,899 sq ft / 548.04 m² | GBP 14,500,000 Guide price Listed for sale | Freehold | Savills · GBSSHSCES220119 |
Additional public price references: Cadogan Street, Chelsea, London, SW3 2QJ GBP 3,750,000 (Guide price, Listed for sale) · Paultons Square, London, SW3 5DT GBP 4,750,000 (Guide price, Under offer) · Chelsea Park Gardens, London, SW3 6AD GBP 9,500,000 (Guide price, Listed for sale) · The Vale, London, SW3 6AG GBP 11,950,000 (Guide price, Listed for sale)
St John’s Wood
The retained NW8 houses include a townhouse, detached homes and a period semi. Regent’s Park’s monumental terraces are excluded. Garden, garage and driveway benefits require confirmation; price or street does not guarantee privacy or security.
Only five house examples are retained. An Acacia Road advertisement gives conflicting attachment and bedroom information and was excluded. The upper tier is the upper end of this small sample, not a London-wide trophy threshold.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 3m–<6m | Hall Gate provides a four-bedroom townhouse with a garden and stated garage accommodation. Match its urban layout and access to daily family needs. | Hall Gate, St John's Wood, London, NW8 9PG GBP 3,650,000 Guide price Listed for sale | Freehold | Savills · GBSJRSSTS250106 |
| Prime Luxury | GBP 6m–<10m | Hillside Close, Carlton Hill and Acacia Place offer detached or semi-detached configurations. Compare floors and garden relationships; lower-built and taller homes live differently. | Hillside Close, St. John's Wood, London, NW8 0EF GBP 6,950,000 Guide price Listed for sale | Freehold | Savills · GBSJRSCLI251189 |
| Ultra Luxury / Trophy | GBP 10m+ | Hamilton Terrace supplies the larger-area upper example with a west-facing garden. Its price is offers in excess of; conflicting bedroom descriptions require a floor-plan check. | Hamilton Terrace, St John's Wood, London, NW8 9RG GBP 10,500,000 Offers in excess of Listed for sale | Freehold | Savills · GBSJRSSTS230152 |
Highest verified example in this sample: Hamilton Terrace, St John's Wood, London, NW8 9RG · GBP 10,500,000 · Offers in excess of
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 5.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Hall Gate, St John's Wood, London, NW8 9PG Townhouse Bedrooms advertised: 4 Advertised area: 2,760 sq ft / 256.41 m² | GBP 3,650,000 Guide price Listed for sale | Freehold | Savills · GBSJRSSTS250106 |
| Hillside Close, St. John's Wood, London, NW8 0EF Detached house Bedrooms advertised: 5 Advertised area: 3,400 sq ft / 315.87 m² | GBP 6,950,000 Guide price Listed for sale | Freehold | Savills · GBSJRSCLI251189 |
| Hamilton Terrace, St John's Wood, London, NW8 9RG Detached house Bedrooms advertised: 6 Advertised area: 6,981 sq ft / 648.56 m² | GBP 10,500,000 Offers in excess of Listed for sale | Freehold | Savills · GBSJRSSTS230152 |
Additional public price references: Carlton Hill, St John's Wood, London, NW8 0JX GBP 9,850,000 (Guide price, Listed for sale) · Acacia Place, St John's Wood, London, NW8 6AJ GBP 9,950,000 (Guide price, Listed for sale)
GBSJRSSTS230152: The header advertises six bedrooms, while the detailed accommodation list names a principal suite and four further double bedrooms. Confirm the full bedroom count and floor plan; the table retains the advertised header count.
Hampstead
Hampstead houses include new terraces, distinctive conversions and substantial detached residences. Slope, gardens and heritage shape the choice. Modernised houses and important period buildings carry different maintenance and alteration requirements.
| Tier | Verified GBP purchase budget | What that budget buys | Example and price status | Tenure | Source and date |
|---|---|---|---|---|---|
| Luxury | GBP 2m–<5m | Platts Lane offers a new whole terraced house with a garden and five advertised bedrooms. Parking descriptions conflict, so no parking benefit is treated as verified. | Platts Lane, London, NW3 7NL GBP 2,100,000 Guide price Newly listed | Freehold | Savills · GBHAHSHAH260220 |
| Prime Luxury | GBP 5m–<12m | The converted Kidderpore Avenue library and detached Oakhill Avenue house offer different distinctive spaces. The library’s share-of-freehold title and shared amenities counter the assumption that houses are always freehold. | Kidderpore Avenue, Hampstead, London, NW3 7SU GBP 5,950,000 Guide price Listed for sale | Share of freehold | Savills · GBHAHSHAH250133 |
| Ultra Luxury / Trophy | GBP 12m+ | Frognal Way, Redington Road and The Mount illustrate gardens, leisure facilities or historic rarity. The Mount is the highest retained advertisement, not an asserted record sale. | The Mount, London, NW3 6SZ GBP 18,000,000 Guide price Listed for sale | Freehold | Savills · GBHAHSHAH240303 |
Highest verified example in this sample: The Mount, London, NW3 6SZ · GBP 18,000,000 · Guide price
Listed for sale · . Read the agency particulars
Published comparables
Verified advertised examples in this sample: 6.
| Property, bedrooms and advertised area | Price and marketing status | Title, lease and published costs | Source and date |
|---|---|---|---|
| Platts Lane, London, NW3 7NL Terraced house Bedrooms advertised: 5 Advertised area: 2,138 sq ft / 198.63 m² | GBP 2,100,000 Guide price Newly listed | Freehold | Savills · GBHAHSHAH260220 |
| Kidderpore Avenue, Hampstead, London, NW3 7SU Converted whole house Bedrooms advertised: 4 Advertised area: 5,010 sq ft / 465.44 m² | GBP 5,950,000 Guide price Listed for sale | Share of freehold Published lease remaining: 988 years Published lease expiry: 3015-10-02 Service charge, annually: Not disclosed Ground rent, annually: Not disclosed | Savills · GBHAHSHAH250133 |
| The Mount, London, NW3 6SZ Period house Bedrooms advertised: 6 Advertised area: 6,559 sq ft / 609.35 m² | GBP 18,000,000 Guide price Listed for sale | Freehold | Savills · GBHAHSHAH240303 |
Additional public price references: Oakhill Avenue, London, NW3 7RD GBP 9,999,500 (Guide price, Listed for sale) · Frognal Way, Hampstead, London, NW3 6XE GBP 12,000,000 (Guide price, Listed for sale) · Redington Road, Hampstead, London, NW3 7RP GBP 16,500,000 (Guide price, Listed for sale)
GBHAHSHAH260220: The features mention off-street parking but the body refers to an on-street permit. No parking right is treated as verified in this guide.
Garden Squares, Private Gardens, Park Views and River Views
A garden-square view does not establish access: confirm the title, lease or garden committee’s terms. Private gardens, communal grounds and demised terraces involve different rights and maintenance duties. Check boundaries, waterproofing and tree responsibilities. Park views do not confer park access; Chelsea river views do not confer a mooring or private frontage. Inspect traffic and noise at the actual address. Fictional images prove none of these rights.
Public Listings, Off-Market Opportunities and Direct Owner Sales
Public listings are openly advertised; discreet opportunities may require an agent’s introduction and buyer checks. A high price does not make a home off-market. Verify instructions, the property included and authority to sell, including in direct owner sales. No introduction guarantees access, exclusivity or availability. This guide establishes neither an agent’s presence on ALVAU nor access to confidential inventory.
Tenure and Costs Beyond the Purchase Price
In England, freehold generally concerns building and land ownership without a fixed lease term. Leasehold grants rights for the remaining term, subject to the lease; houses can also be leasehold. Share of freehold usually combines a flat’s lease with an interest in the building’s freehold, often through a company. The lease and shared-cost obligations remain.
Check remaining term, expiry, service-charge accounts, reserve funds, ground-rent provisions, insurance and planned major works. A shorter lease affects comparability and financing. Terms below reproduce agency figures, not a fresh legal calculation. Unknown charges are not zero; advertised zeros also need confirmation. Only charges with a stated annual period are annualised.
Budget separately for SDLT and buyer-specific supplements, conveyancing, survey, Council Tax, insurance, maintenance and planned works. No individual tax bill is calculated. Investigate condition, historic alterations and consents for older or listed buildings. Inspect daylight and ventilation in lower-ground rooms; no defect is assumed. Check current official guidance and obtain property-specific advice.
Questions buyers ask
What is an entry budget for a luxury flat?
The selected flat ranges start around GBP 1m in Kensington, Chelsea and Hampstead, GBP 1.25m in Knightsbridge, GBP 1.5m in St John’s Wood and GBP 2m in Mayfair and Belgravia. These are editorial search thresholds, not the cheapest available properties or a guarantee of a particular specification.
How do Mayfair, Belgravia and Knightsbridge differ?
Mayfair combines a central urban setting with period apartments and serviced residences. Belgravia makes garden squares and stucco architecture central to the choice. Knightsbridge offers both traditional homes and buildings with substantial services. Inspect the individual street, layout, tenure and charges rather than choosing by district name alone.
Is a mews house the same as a townhouse?
Both can be whole terraced houses, but a mews house usually has a different scale and street setting. It does not automatically include a garage or garden. A maisonette, even with its own front door, remains a flat when the sale covers only part of the building.
Does share of freehold mean there are no charges?
No. The flat’s lease and the building’s management arrangements still matter. Service charges, insurance, reserve funds and major works can remain payable. Some of this sample’s most expensive shared-freehold apartments also advertise substantial annual charges.
Where should a buyer compare family houses with gardens?
St John’s Wood and Hampstead provide useful detached and semi-detached comparisons; Kensington and Chelsea also offer substantial houses. Compare the usable garden, layout, attachment, condition and title in each example. No district name guarantees privacy, parking, school admission or a quiet street.
Does an under-offer price prove market value?
No. It is the advertised figure attached to a property whose sale is being negotiated. It is not the final contract price or a completed sale. HM Land Registry’s public price-paid service is a separate source for registered transactions and can report with a delay.
Can private owners sell or let through ALVAU?
The publisher’s recommendation includes searching through agents and connecting with owners who advertise directly for sale or rent. The UK category link was checked successfully. This research does not establish the availability of a particular London home on ALVAU or guarantee an advertiser’s qualifications.
Are the pictures photographs of the advertised homes?
No. All sixteen are original AI-generated fictional architectural concepts. Their captions identify their origin. They illustrate a type of interior or building and are kept outside the evidence tables; they do not document a listing, address, view, price or development.
Sources and how to read them
Property links identify the agency particulars and check date. The references below support geography, ownership and costs. Inconsistencies are flagged beside the affected example. Use the separate price-paid service to research registered completed sales; registration can be delayed.
Choose the property before the label
Choose the living pattern first: a serviced apartment, a generous period flat, an urban house or a larger garden residence. Compare title, condition and running costs alongside the local tier. Explore ALVAU to ask agents about suitable and privately marketed homes, or connect with private owners advertising for sale or rent directly.
Explore Luxury Real Estate on ALVAU
UK category link checked successfully on 16 October 2026. Individual London listings on ALVAU were not independently verified.